Have you wondered why a razor for women providing the same services is more expensive than that of men? Or why the salon services charge more for the simplest female haircuts?
The answer lies in Pink Tax which is a gender based pricing where women have to pay more for certain products and services whereas men have to pay less for the exact same services.
So are you only going to outrage if Starbucks charges you “unnecessarily”? With our society’s patriarchal norms, women have been struggling for equality. On one hand if women are being paid less, they’re being exploited with unreasonable extra costing in personal hygiene products, clothings like t-shirts, jeans, belts, etc. are costlier when compared to men’s wear where there was no difference identified in the quality. Even salon services like basic hair spa, facials, hair cuts, etc. are shockingly cheaper for men. It disgusts me to bring to your notice that this gender based pricing begins from birth itself. The toys used for girls are again higher than that for boys. Medicines that are manufactured for women are also at similar receiving ends of pink tax.
After understanding the statistics with the difference of 5% to 50% extra prices, the first thing that comes to mind is “WHY?”
Well, the origin lies in the strong pillars of patriarchy, Aren’t women told to look good all the time? For decades, women’s actions are being controlled by men. Whether it’s education, job or civil services, women never got their rights but they were “given” those rights. Especially when the significance of a woman was in her appearance, the market knew that women were obliged to buy those products in order to match the societal norms. Eventually, some patriarchal brands increased the prices for feminine products.
So are we going to sit quietly thinking – “Ab ham kuch nahi karsakte.” and “Asia hi toh hota hai.“?
A responsible citizen would never do that and instead follow these steps to take one step forward to eradicate pink tax:
1. Identify the patriarchal brands and stop using their products which charge females “unnecessarily”
2. Be Proactive and compare the prices of the different gendered products, check if they’re providing the same services.
3. Cross check the difference in service with the difference in the prices.
4. Find out the brands and services that do not discriminate and have similar rates for all genders.
5. look out for laws that help you take necessary actions against gender based pricing.
Every time we hear the colour PINK, we associate it with feminine attributes. I need you to change your perspective towards the color as a gender role to an indication of discrimination wherever you see Pink and do not fall prey to this silent exploitation.
~Fareha Kazi, TYBA